Question 1

How long does a custom website build take?

Accepted Answer

Most custom website projects take 8-14 weeks from kickoff to launch, depending on complexity. A simple brochure site (5-8 pages, standard features) typically takes 6-8 weeks. Medium projects (12-20 pages with forms, integrations, custom components) take 10-12 weeks. Complex builds (e-commerce, custom functionality, third-party integrations, API work) can take 14-18 weeks. During discovery, we break down your specific requirements and provide a detailed timeline with milestones. We also factor in feedback cycles and revision rounds. Rush timelines are possible but may impact cost.

Question 2

What platform should we choose: WordPress, Laravel, or custom React?

Accepted Answer

The right platform depends on your specific needs, budget, and long-term goals. WordPress is ideal if you have content-heavy requirements, need frequent updates, and want lower ongoing maintenance costs. It powers ~43% of websites and has a large ecosystem of plugins and themes. Laravel works well for custom business logic, complex workflows, and applications that need custom functionality. React or Next.js is best for highly interactive applications, real-time updates, and products with complex user interfaces. We'll conduct an analysis during discovery to recommend the platform that gives you the best ROI.

Question 3

Do you provide ongoing support after launch?

Accepted Answer

Yes, we offer several support options. All projects include 30 days of free support after launch for critical bug fixes and minor adjustments. Beyond that, we offer monthly maintenance retainers (typically AED 600-1,500/month) which include security updates, WordPress/plugin updates, backup management, performance monitoring, and up to 10 hours of development time for new features or fixes. We also offer hourly support on an as-needed basis. Most clients find a retainer invaluable for keeping their site secure, fast, and up-to-date with WordPress security patches and core updates.

Question 4

Can you migrate my existing site without losing SEO or traffic?

Accepted Answer

Absolutely. Site migrations are something we do regularly, and when done correctly, there's zero SEO impact. Our process includes: mapping all old URLs to new URLs with 301 redirects, preserving all structured data and schema markup, maintaining internal linking structure, updating XML sitemaps, verifying Google Search Console and Analytics data, and testing all redirects before launch. We also do a pre-migration SEO audit to identify any issues we can improve during the migration. We monitor traffic and rankings for 30 days post-launch to catch any unforeseen issues immediately.

Question 5

What about e-commerce? Can you build Shopify or WooCommerce stores?

Accepted Answer

Yes to both platforms. Shopify is a hosted solution that's ideal if you want minimal maintenance overhead and quick time-to-market. It handles hosting, security, and PCI compliance automatically, but you're limited to Shopify's ecosystem. WooCommerce (WordPress-based) offers more customization flexibility and lower ongoing costs, but requires more server management. We help you evaluate based on your product volume, customization needs, and budget. We handle everything: platform setup, product catalog migration, payment gateway integration (Stripe, PayPal, 2Checkout, etc.), tax calculation, shipping configuration, and checkout optimization. We also provide inventory management training and post-launch support.

Question 6

How much does a custom website cost?

Accepted Answer

Custom website projects start at AED 5,500 for smaller, simpler builds and typically range from AED 8,000-18,500+ for full-featured sites. The cost depends on: number of pages and features, design complexity, integrations required, e-commerce functionality, custom development work, and ongoing support needs. A typical mid-range project (15-20 page WordPress site with contact forms, blog, and basic integrations) costs around AED 11,000-14,000. We provide a detailed quote after discovery that breaks down all costs. We're transparent about pricing and never surprise clients with hidden fees.

Question 7

What's the difference between Core Web Vitals and regular website speed?

Accepted Answer

Core Web Vitals are specific metrics that Google uses to rank websites and measure real user experience. They consist of three measurements: LCP (Largest Contentful Paint, measures loading speed), FID (First Input Delay, measures interactivity), and CLS (Cumulative Layout Shift, measures visual stability). A site might be 'fast' by one metric but fail on others. For example, a site could load in 2 seconds but have poor CLS if images pop around while loading. Google has stated that Core Web Vitals are ranking factors, and sites that score poorly may see reduced visibility. We optimize for all three metrics from the start, aiming for LCP <2.5s, FID <100ms, and CLS <0.1.

Question 8

Will my new website integrate with my existing CRM or email system?

Accepted Answer

Yes. We integrate with virtually any platform that has an API, including HubSpot, Zoho, Salesforce, Mailchimp, SendGrid, Constant Contact, Klaviyo, and custom databases. Your contact forms, purchases, and user interactions can automatically flow into your CRM without manual entry. We set up webhooks, API integrations, and automation workflows so your data is always synchronized across systems. Common integrations include lead capture to CRM, purchase notifications to email marketing platforms, and form submissions to project management tools. We handle all technical setup and testing.

Question 9

Can you help with website security and SSL certificates?

Accepted Answer

Absolutely. Security is non-negotiable. Every site we build includes: SSL/HTTPS encryption (data is encrypted in transit), security headers (preventing common attacks like XSS and clickjacking), automatic backups (daily or weekly depending on your needs), regular security patches, and DDoS protection. We use industry-standard practices and tools to scan for vulnerabilities. If you handle sensitive data (payments, personal information), we implement additional measures like PCI compliance for e-commerce sites. Ongoing security requires regular updates, which is why we recommend our maintenance retainers.

Question 10

Do you handle content migration from my old site?

Accepted Answer

Yes, and we do this carefully to preserve all value from your existing content. We extract text, images, PDFs, and metadata from your old site, organize it, and migrate it to the new platform. We also update all internal links to point to new URLs and preserve any redirect mappings from old URLs. If your old site has broken links or outdated content, we flag these during migration so you can decide what to keep and what to remove. For large sites (100+ pages), we prioritize content by importance and can do a phased migration. This service is included in most web development projects.

Question 11

What if I need to add features after launch?

Accepted Answer

Adding features after launch is straightforward because we use modern, well-documented code. Since we maintain clean architecture and comprehensive documentation, any future developer can understand the codebase. Common post-launch additions include new page types, additional integrations, subscription features, or custom workflows. We can handle these as a retainer or on an hourly basis. Typically, adding a new feature costs 25-50% less if you hire us versus a new developer, since we already understand your codebase. We also maintain the ability to push updates without downtime.

Question 12

How do you ensure my website is mobile-friendly?

Accepted Answer

We build mobile-first, meaning we design for small screens first and scale up to larger devices. Every page is tested on actual devices (iPhones, Android phones, tablets, desktops) and browsers (Chrome, Safari, Firefox, Edge). We verify touch interactions work properly, images load correctly at different sizes, and navigation is easy on small screens. We use responsive CSS frameworks and modern techniques to ensure layouts adapt fluidly. We test across 10+ device sizes and use Google's Mobile-Friendly Test tool. We also monitor real mobile performance using tools like Google PageSpeed and Lighthouse to catch any regressions.

Question 13

Can you implement forms, contact systems, and lead capture?

Accepted Answer

Yes. We build custom forms that go far beyond basic contact forms. We implement: multi-step forms with progress indicators, conditional logic (showing fields based on previous answers), real-time validation, CAPTCHA or similar anti-spam measures, and automated integration with your CRM or email system. Leads can flow directly into HubSpot, Zoho, Mailchimp, or any platform you use, eliminating manual data entry. You can also set up automatic email confirmations, notifications to your team, and workflow triggers based on form submissions. Forms are fully mobile-optimized and accessible.

Question 14

What happens if my website goes down or I find a bug after launch?

Accepted Answer

We provide 30 days of free support after launch, during which we fix any bugs, broken links, or issues that arise. For critical bugs (site completely down or core functionality broken), we prioritize immediate fixes. After the free support period, you have options: pay per incident (typically AED 250-550 depending on complexity), hire us for hourly support, or get a monthly retainer. With a retainer, we provide guaranteed response times (24-48 hours for critical issues, 1 week for non-critical). Most clients prefer retainers because they get peace of mind, proactive monitoring, and regular updates included.

Question 15

Do you provide training on managing content in WordPress?

Accepted Answer

Yes. For WordPress sites, we include comprehensive training so you can manage content independently. Training covers: editing and publishing posts and pages, uploading and optimizing images, managing menus and navigation, configuring SEO settings (using Yoast or Rank Math), managing plugins and backups, and basic security practices. We provide both live training sessions and detailed written documentation with screenshots. Training typically takes 2-3 sessions of 1-2 hours each. We also provide ongoing email support if you get stuck. For more complex tasks (database changes, performance optimization, complex plugin configuration), those are handled by us or a developer with technical expertise.

Question 16

What's your process for collecting requirements before we start building?

Accepted Answer

We follow a structured discovery process to ensure we understand your business, users, and goals. Step 1: Discovery call where we discuss your vision, current challenges, and success metrics. Step 2: Competitor analysis and user research (interviews if applicable) to understand your market. Step 3: Information architecture workshop where we outline site structure and key pages. Step 4: Wireframing and design mockups for key pages that we get your feedback on. Step 5: Feature prioritization and technical planning. We share all findings in a discovery document and validate our understanding before writing code. Multiple revision rounds are included so we get it right before development starts.

Question 17

What's included in the final deliverables?

Accepted Answer

When your site launches, you receive: a fully functional, tested website deployed to your hosting, comprehensive documentation of the codebase and architecture, access to all source code and design files, analytics setup and tracking validation, search console setup and sitemaps, SSL certificate and security configuration, login credentials and administration guides, training on content management and basic maintenance, 30 days of free support, and a post-launch performance report. You own everything and are never locked into using us for updates, though we're available if you need ongoing support.

Question 18

Can you help with hosting and domain setup?

Accepted Answer

We can handle hosting recommendations and setup. We typically recommend managed WordPress hosting (like WP Engine or Kinsta) for best performance and security, or cloud hosting (AWS, DigitalOcean, Google Cloud) for custom applications. These range from AED 780-3,900/month depending on traffic and complexity. We help you register or transfer your domain, configure DNS records, set up SSL certificates, and optimize server settings. Hosting and domains are separate from development costs, and you control these directly. We can set everything up for you or work with your IT team.

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