Raena Beauty
Reimagining an Asian beauty brand into a powerhouse tailored for Middle Eastern audiences.
Overview
Raena Beauty's founder entrusted us with a bold mission: to transform her Asian beauty brand into a powerhouse tailored for Middle Eastern audiences. We took this vision and reimagined the brand from the ground up — developing a new identity, designing a stunning website, and launching social profiles that truly resonate with the region. Beyond branding, we handled all marketing operations, leveraging influencer partnerships to amplify the brand's ethos and executing strategic media buying to effectively engage Gen Z.
The Result
Launched with 4,000+ product sign-ups and 100+ influencers engaged, successfully landing the brand with a Gen Z audience.
Why They Chose Us
Our end-to-end capability — from brand strategy through digital execution — meant Raena Beauty could launch in the Middle East with a single strategic partner rather than coordinating multiple agencies.
Client
Raena Beauty
Industry
Beauty / E-commerce
Year
2024
Services
Key Metrics
4,000+
Product sign-ups at launch
100+
Influencers engaged
Gen Z
Primary audience successfully engaged
Full
Brand-to-market in a single engagement
Related Work
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