Al Khadra Partners
A peer-level institutional voice for a clean-energy player sitting alongside Masdar, OQ and APSR.
Overview
Working alongside Masdar, OQ, Nama PWP and APSR on landmark projects like Ibri III — Oman's first utility-scale solar project with storage — Al Khadra needed a voice proportionate to its actual stake. This wasn't a visibility play; it was a peer-positioning play. We architected an integrated programme calibrated to peer register: PR and proactive media relations to anchor Al Khadra's role in consortium narratives, brand positioning that codified the clean-energy proposition in language credible to ministerial, financial and industry audiences, executive thought leadership, and a new corporate website to consolidate the digital footprint.
The Result
Secured Ibri III consortium positioning alongside Masdar, OQ, Nama PWP and APSR, with a peer-level institutional voice established for energy-transition conversations.
Why They Chose Us
A senior team assembled from the collective — an institutional PR director, a brand strategist with energy-sector fluency, a thought leadership writer briefed on consortium dynamics, and a digital team building the corporate site — coordinated weekly against the group's stakeholder calendar.
Client
Al Khadra Partners
Industry
Clean Energy
Year
2024
Services
Key Metrics
Ibri III
Consortium positioning secured alongside Masdar, OQ, Nama PWP, APSR
Peer-Level
Institutional voice established for energy-transition conversations
In Build
New corporate website
Ongoing
Executive thought leadership
Related Work
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